If you have an online business, then you must know how important it is to increase the number of conversions.
Many marketers think that increasing traffic will automatically improve conversions. Traffic can be increased only after a lot of effort and time. But, if your sales funnel is not effective, then increasing traffic will do nothing for your bottom line.
In the following article, we have outlined 10 proven sales funnel tips which can help you improve your conversions. Remember, these are not one-size-fits-all strategies and they may or may not suit your business model. You will need to choose what works best for you based on your current situation and goals for your blog or business.
Let us get into the tips now.
1) Start with a good product
A lot of new e-marketers think that it is possible to create a successful sales funnel by using poor quality and unoriginal products. They think that they can build their business model around such products and then turn the situation in their favor somehow. Unfortunately, this will never happen. Your customers will easily recognize mediocre or poor quality products and you will never be able to build a successful business.
So, it is always a good idea to start with a good product in the first place. If you do not have any ideas about this then take some time off and think about it deeply. Research your niche carefully and find out what products are already available in the market. Since you are a new blogger or a business owner, it is possible that there might be some products which have not been discovered by the market yet. You can fill this gap and reap benefits from your efforts.
2) Showcase your product as soon as possible
There should never be any hesitation in showing your prospects the actual offer as soon as possible. Some marketers might not agree with this statement and they believe in building trust slowly. But, you can understand that if your prospects do not know what is on offer until the last stages of the sales funnel process, then they will never buy it.
So, giving a glimpse of your product right at the beginning is a very good idea. Just give a special discount or offer which will increase the desire for your prospects to click on the call to action button.
3) Optimize each step in your sales funnel process
You need to remember that there are multiple steps involved in building a successful sales funnel. So, every single step should be optimized properly so that more conversions can occur. For example, if you are giving a free trial to your product then the landing page associated with this offer should be perfect.
In addition to this, make sure that the steps in your sales funnel process are not out of order. If you have reached the offer too early or late in your sales funnel sequence, then it might distort the entire process.
4) Offer a money back guarantee or free trial for your new visitors
Even if you have the best product in the world, a lot of people will not buy it just because they fear that they might lose their money. So, this is where a money back guarantee can play an important role. You can include such an offer at the end of your sales funnel sequence and this will increase conversions significantly.
You can also give a free trial to your visitors and make them experience what you are offering before they actually buy it. Even if they do not like it, they cannot return it because your product is already in their hands. This is another good strategy for increasing conversions.
5) Add videos to your sales funnel process
One of the best ways to increase conversions is by using video related offers. Your prospects will easily understand what is being offered and they can see it in action before they actually buy it. A short video explaining how your product works is all that you need for creating powerful conversions which will help you to increase your sales.
6) Use a good lead magnet for increasing conversions
You need to give something away before asking customers to buy anything from you. This will establish trust and your prospects will cooperate with you willingly. You can give away PDF files or eBooks related to the niche as lead magnets. Moreover, if your product is useful enough, then your prospects will be ready to buy it as soon as they see this lead magnet.
7) Include an opt in page and a thank you page for increasing conversions
You can also include an opt in page and a thank you page for increasing conversions. When someone subscribes to your list, they must receive something interesting in return. This establishes the relationship between you and your prospects and they will start buying things from you without any doubts in their minds.
8) Try out different kinds of lead generation ads
You need to find out what kind of ad works best for increasing conversions. It could be Google Adwords, Facebook, Twitter or any other advertising site. You need to test a number of ads and find out which one is extremely effective. Once you have found the best ad, then running it on a regular basis will increase conversions for sure.
9) Create free webinars
People love nothing more than getting valuable information from experts in the field. They also want your help when they are unable to find the right solution. This is why creating a webinar for your prospects is an excellent idea that can increase conversions easily.
10) Try out content upgrades as lead magnets
Instead of giving away something as a lead magnet, create valuable content and give it away as bonus material. Your prospects will consider this as a better option and they will be more than happy to give you their email addresses for this.
Content upgrades can easily increase conversions, but make sure that the content is really interesting enough for increasing conversions. If it is not, then you should avoid using this strategy in order to get better results.
As You Can See
We hope you’ve enjoyed reading these 10 proven sales funnel tips to increase conversions. If you have any questions, please feel free to comment below and we will be happy to help!